FROG MARKET OPEN

Freddoflation

Tracking the tragic rise in the price of a Freddo

CURRENT TYPICAL PRICE
35p

Typical UK supermarket single-bar price · 2026

SINCE 1995 +250%

From 10p to 35p.

£1 BUYS 2.86

Freddos. Grim.

🐸 FREDDO 35p ▲ £1 = 2.86 FREDDOS FREDDOFLATION +250% FROG MARKET OPEN 🐸 FREDDO 35p ▲ £1 = 2.86 FREDDOS FREDDOFLATION +250% FROG MARKET OPEN

Price over time

PERSONAL FINANCE

Freddonomics

Put your finances into terms that actually matter

01
Build your Freddo portfolio

Choose an amount and a year.

YOUR FREDDO PORTFOLIO
50
FREDDOS back then
1995 50.00 🐸
→
2026 14.29 🐸
FROG PURCHASING POWER 28.6%

Your £5 has lost 35.71 Freddos of purchasing power.

THE FREDDO SALARY INDEX

Forget pounds per hour. How many frogs are you earning?

The UK's headline adult minimum wage translated into the only currency that matters.

SELECT YEAR 1999
1999 2026
MINIMUM WAGE £3.60 per hour
÷
FREDDO PRICE 10p per frog
=
FROG WAGE 36 🐸 / hour
FROG-STAT

In 1999, one Freddo required around 1 minute 40 seconds of minimum-wage labour.

Uses the headline adult/main statutory minimum-wage rate for each selected period. Eligibility ages changed over time, so this is a playful purchasing-power comparison rather than a fixed-age wage series.

ESSENTIAL RESEARCH

Useless, pointless Freddo facts.

Serious research into deeply unserious economics

Serious face for a second

Historical Freddo prices represent approximate typical UK single-bar prices rather than a universal price charged by every retailer. The current figure is treated as a typical supermarket price. Salary comparisons use the headline adult/main statutory minimum-wage rate applicable to each period.